U STAR
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Press kit

U STAR

A social life-sim for iPhone. Make your Star, live in a sunny city plaza with real players, and go from your first shift to the spotlight, with a Star Level that's earned, never bought.

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Fact sheet

Name
U STAR
Developer and publisher
EZ Tech Industries LLC
Platform
iPhone
Release
October 2026
Price
Free to play, with optional in-app purchases (Coins, and the U STAR Plus and Ad-free monthly memberships)
Genre
Social life simulation
Players
Online multiplayer
Age
16 and older
Website
ustar.world
Press contact
press@ustar.world

About U STAR

Short description: U STAR is a social life-sim for iPhone. Create your Star, move into a sunny city plaza full of real players, work shifts, shop the looks, post clips on POPit and audition for the spotlight. Your Star Level is earned, never bought.

U STAR starts with your Star. Pick from body types from Slim to Full, three heights and a range of hairstyles including afros, braids, locs, cornrows, twists and waves, or scan your face so your Star gets a face picture made from it. Then step into the plaza: walk-in shops like Fit Check, Kickz Lab, Glow Up, Fade City, Sip & Chill and the Flex Zone gym, a park and an open-air stage, a cinema, podcast studios and a movie set. A full day passes every 48 minutes.

Work shifts as a barista, boutique associate, club promoter, gym trainer, stylist assistant or camera operator to earn Coins for clothes, sneakers and hairstyles. Keep fit, because skipping the gym for over a week changes your Star's weight. Settle things in opt-in fights, take the boxing class, dance, and talk with players nearby in opt-in voice chat.

Everything happens on your Star Phone, including POPit, the city's own clip app: film clips and photos with the game's sound, scroll For You and Following, go LIVE with a friend, and rack up likes and followers from real players. Those likes and followers, along with shifts, workouts, fights and showing up each day, raise your Star Level, which can't be bought. Get far enough and you can tape an audition at the movie set, make the finalists and face a live finale for a title and a Cast Gold outfit nobody can buy.

Key features

  • Character creator with named body types, heights, hairstyles, facial hair and an optional face scan
  • A sunny, social city plaza with walk-in shops and a 48-minute day
  • Six jobs with real gameplay, from making drinks to order to filming on stage
  • POPit: clips, photos, feeds, likes, comments, follows and LIVE
  • Star Level: earned by playing, never sold
  • Opt-in fights, a boxing class, a gym that matters, and dances
  • The U STAR Auditions, with a live finale
  • Free to play; the only video ads are rewarded ones players choose to watch
  • Halloween in the plaza for launch month

Logos

Please don't change the logo's colours, proportions or the star. Use the white version on dark or busy backgrounds and the ink version on light ones.

Screenshots

From a pre-release build; the final game may look different. Tap a picture to download it (1600 px wide).

  • The plaza at sunset, from above: a park round an open-air stage, shops under string lights and the skyline.

    The plaza at sunset

  • Players hanging out in the sunny plaza park.

    Players in the park

  • The Star creator with body types, heights and sliders.

    The Star creator

  • Kickz Lab's neon shopfront at night.

    Kickz Lab at night

  • The plaza by day, from above.

    The plaza by day

  • The plaza at night, from above, with lit windows and string lights.

    The plaza at night

  • A shopping street by day with string lights and Kickz Lab.

    Shopping street

  • A Star walking in the park with the minimap, compass and Star Phone on screen.

    Out in the plaza

  • A Star with silver locs walking down a rainy alley at night.

    A rainy night in the prologue

  • POPit's For You feed on the Star Phone.

    POPit on the Star Phone

Contact

For interviews, review access and anything else: press@ustar.world

EZ Tech Industries LLC